In a world where cultures intersect without always understanding one another, where images circulate faster than thought, it is essential to restore meaning to symbols, stories, and shared imagination. Cinema, as a total art form, is a vital expression of a people’s soul: it distills the beliefs, tensions, dreams, wounds, and hopes of a nation. It tells us as much about who we are as it does about who we aspire to become.

Culture Mirror was born from this idea: that creation is a universal language, capable of weaving deep connections among students from different cultures by inviting them to revisit the founding narratives of others as if they were their own.

Five countries are participating in this project — France, Russia, India, China, and Brazil — each selecting five emblematic films. These works will then be assigned to international students, who will be asked to explore them, understand their original context, and reinvent them as cultural brands relevant to their own society. Beyond the creative challenge, this project is an exercise in Otherness: it requires stepping outside oneself to embrace someone else’s perspective, showing humility in the face of an unfamiliar work, translating without betraying, interpreting without caricaturing. It transforms creation into a form of cultural mediation.

Design here becomes a tool for dialogue. It’s not about marketing a foreign film, but about listening to it, feeling it, and giving it new life through visual, typographic, and narrative codes rooted in another geographical, social, and symbolic reality. The best projects from each country will be showcased at the end of the competition as intersecting reflections of a world in search of mutual recognition — a mirror not for gazing at oneself, but for better seeing and understanding the other.