АТЕЛЬЕ BUTON
АТЕЛЬЕ ЗАНИМАЕТСЯ ПРЕДОСТАВЛЕНИЕМ СВОИХ ТОВАРОВ И УСЛУГ
Ссылка на проект на старом портфолио https://portfolio.hse.ru/Project/191257#
КОНЦЕПЦИЯ
Однажды двоечники и хулиганы из младших классов, которые только и делают, что рисуют на уроках и ждут звонок на перемену, решили открыть своё ателье Они не имеют школьных знаний, но, несмотря на это, школьники очень талантливые и креативные, а все вокруг восхищаются энтузиазмом школьников и с радостью вновь и вновь приходят в «Ателье BUTON» за услугами. Поиск названия и логотипа. При создании названия компании у готового изделия одного из мастеров оторвалась пуговица. Это и решили использовать в работе с названием и логотипом. Само название ателье происходит от английского слова . За основу взяли то, что школьники прогуливали уроки и не научились правильно писать, именно поэтому в названии ателье допущена ошибка. Описание пространства: Большое и пространтово, с огромным количеством профессионального швейного оборудования. Интерьер выполнен с акцентом на черно-белые и серые оттенки (из-за того, что на протяжении всех уроков ребята рисовали только простыми карандашами и черными гелевыми ручками). Работают в ателье либо школьники, либо выпускники с плохими оценками в аттестате, но имеющие талант в создании одежды. Ателье наполнено стилизованными под свой проект объектами.
КЛЮЧЕВЫЕ СЛОВА
детские рисунки, чёрный маркер, пуговица, двойка, творчество, талант, простой карандаш, бумага, парта.
Изображение ателье из оригинального проекта
Изображения формы сотрудников ателье из оригинального проекта
ИЗОБРАЖЕНИЕ СОТРУДНИКА АТЕЛЬЕ
mid journey
Create a portrait of an employee of the BUTTON atelier, which fully reflects the activity, creativity and naive audacity of school students. He is a young man, about 10-12 years old, with disheveled hair, as if they had no time to comb because of a lot of ideas. His clothes consist of a bright mix of various fabrics and homemade elements: a neon vest with poorly cut patterns, hand-painted trousers and sneakers with colorful marker drawings. He has a ruler around his neck and a pair of bright pencils or brushes behind his ears. You can see spots of paint on your face and a wide, slightly hooligan smile. His hands are stained with chalk, paint and thread, and in one of them he holds an incredible piece of cloth or scissors. The background should be just as creative: a chaos of bright materials, sketches, mannequins with homemade costumes and decorated boxes. The atmosphere of fun and creativity around a person feels like the spirit of a team in which everyone is like a friend and colleague. The student’s expression is proud and inspired.
ИЗОБРАЖЕНИЕ ФОРМЫ СОТРУДНИКА АТЕЛЬЕ
mid journey
image of the uniform for the employees of Atelier BUTON, based on the atmosphere of the playful creativity of the two-year-olds and hooligans of the lower grades. The uniform should combine elements of informal style, creativity and «art chaos» to emphasize the talented and cheerful nature of these students. the upper part is a slightly loose shirt, on which traces of «manual refinement» are visible — chaotic bright doodles drawn with felt-tip pens, noticeable traces of paints, cute mistakes-signatures or stylized spots. The logo of Atelier BUTON is large-scale painted on the back, as if by hand, with hooligan strokes. The bottom is shorts or light trousers with many colorful pockets lined with neon or mottled thread, and one of the pockets is slightly «torn», but beautifully darned. On the belt or over the shoulder there is a handmade belt pocket for tools: scissors, ruler, balls of thread. Elements of the image: elongated knee socks with multicolored stripes, brightly colored sneakers with different patterns on each leg. Perhaps there is a noticeably unevenly sewn patch with a «neon» fabric somewhere. The uniform should look as if it was sewn by the employees themselves.
Depict an unusual and creative studio created by high school students and hooligans of the lower grades, on the facade of which their energy and creativity are visible. The building is small, street-style, in the style of homemade anarchic art: the walls are painted with chalk or paints applied unevenly, with bright drawings, doodles and graffiti. On the facade it is written in large, slightly crooked and multicolored letters «Atelier BUTON». The entrance door and windows are decorated with paper banners, garlands of colored paper, or flags with felt-tip pen drawings. On the sidewalk in front of the studio there is an old school desk instead of a reception desk, similar to the product of children’s imagination.
Create an image of the entrance hall of the atelier «Atelier BUTON» in the style of «handmade» and children’s creativity. The room is small, cozy, with bright, slightly sloppy decor elements. At the entrance there is a makeshift reception desk made of recycled materials, for example, old wooden boxes painted in bright colors. The counter is cluttered with stationery, notes on scraps of paper and several creative business cards with the Atelier BUTON logo written in large, cheerful letters. There are hand-made drawings on the walls and posters with slogans like «Creativity for everyone!» or «Welcome to BUTON!». In the corner you can see a homemade hanger made of branches, where jackets and several unusual accessories hang — for example, colorful scarves and hats with an unusual design. There is a soft rug on the floor with a pattern reminiscent of children’s doodles. The lighting is soft and warm. On a small windowsill there are bright jars with brushes and paints, creating a feeling of an endless creative process. Everything looks a little chaotic, but very soulful and with a lot of details that emphasize the unique style of this atelier.
ПРОСТРАНСТВО (ТВОРЧЕСКАЯ КОМНАТА ДЛЯ РУЧНОЙ РАБОТЫ/МАСТЕРКЛАССОВ)
Create an atmospheric 3D-style image: A small but cozy studio in the style of «DIY», run by cheerful school bullies and twos from the lower grades. You can see that the room is equipped with your own hands: bright and slightly crooked signs of «Atelier BUTON», the walls are decorated with drawings, randomly scattered paints and posters. Work desks are littered with various materials — fabrics, scissors, ribbons and invented decorations. Students work creatively: someone is coloring fabrics, someone is at a sewing machine, someone is holding strange tools with their hands, experimenting with design. They look chaotic and fun — in school uniforms with crumpled clothes, bright spots of paint on their faces and hands, but their enthusiasm is felt. There are several clients inside the studio: adults and children with kind smiles, enthusiastically watching the work of schoolchildren. The atmosphere is lively, cozy and creative, filled with fascinating clutter and childish energy. In the windows, daylight floods the room, complementing the scene with warmth.
ШВЕЙНЫЙ ЦЕХ
Draw a sewing workshop filled with an atmosphere of creativity and comfort, but without people. The room is spacious, bright, with large windows through which rays of soft daylight pour. Colored fabrics, patterns, spools of thread, scissors, rulers and needles are neatly laid out on wooden work tables. Among the materials, there are drawers with buttons, caskets for small accessories and scattered patches of fabrics of all shades. Sewing machines are installed along the wall, around which fabric scraps and colored threads lie chaotically, as if in the process of work. There are mannequins of various sizes next to the machines, on which partially finished products or fabric scraps are fixed with pins. One of the mannequins is covered with patterned material, as if a complicated outfit is being prepared. The floor is covered with an old board covering, slightly worn from constant work. A large shelving is visible, filled with rolls of fabric stacked in even piles. There is a creative mess everywhere
АЙДЕНТИКА
логотип, https://www.bing.com/images/create
шрифты, https://www.myfonts.com/pages
ПЛАКАТЫ
Create an image of three vibrant, handmade-style posters displayed side by side on a slightly aged wooden or worn wall.
1. The first poster (left): Dominantly pink with a bold, decorative header that reads 'BUTTON'. Below, a colorful circle resembling a button with yellow and blue tones, and text inside it saying 'PRESS ME! ' surrounded by playful swirls. 2. The second poster (middle): A green background with a large pink heart, inside which is a smaller yellow heart, with the text 'LOVE YOUR ART! ' in bold. Additional decorative swirls adorn the bottom edges. 3. The third poster (right): A blue background with a large yellow star in the center. Inside the star, bold text reads 'BE THE LIGHT OF YOUR ATELIER! ' with radiant lines representing light surrounding the star.
Ensure the colors are bright and cheerful, with a handmade, slightly imperfect design aesthetic that adds charm and warmth.
СТИКЕРЫ
Design an illustration with a cheerful, craft-themed aesthetic, set against a light blue background. The image is divided into three main square panels at the top, followed by a central banner at the bottom. 1. Top Panels (Three Squares): — Left Panel: A hand holding a paintbrush is shown, surrounded by small stars and artistic supplies like colorful brushes and paint tubes. Text above reads 'LET’S CREATE! ' in bold, playful font. — Middle Panel: A hand holding a black drawing pencil, with small stars and scattered pencils in the background. Text above reads 'LET’S DRAW! ' in the same bold style as the other panels. — Right Panel: A hand holding red-handled scissors, slicing through paper, surrounded by scattered stars and tiny craft materials. Text above reads 'LET’S CUT! ' 2. Bottom Section: — A playful banner, fastened with pins at both ends, reads 'WELCOME TO BUTTON' in bold, black typography. The letter 'O' in 'BUTTON' is stylized as a button. — Surrounding the banner are scattered crafting supplies, including pencils, scissors, rulers, paper scraps, and stars, creating an inviting and creative atmosphere.
СУВЕНИРНЫЙ СТЭНД
Create a detailed photograph of a fashion atelier display, featuring round sewing kits labeled 'Button' in pastel tones (pink, blue, beige), along with sewing tools such as rulers, pens, and accessories. The background should prominently display large letters reading 'Atelier BUTON' in a clean, bold typeface. The lighting should be soft and emphasize the neat arrangement of items in the showcase, creating a cozy and stylish atmosphere.
