В рамках данного проекта я использовала различные нейросети и их возможности для создания айдентики бренда оправ CULTURA. Основой для нового визуального решения послужил уже разработанный мной ранее фирменный стиль в 4 модуле первого курса.
Исходный проект
Ссылка на проект: https://portfolio.hse.ru/Project/219252#219252_5224458
Работа с нейросетями
В процессе разработки проекта я использовала нейросеть Ideogram, генерируя промты с помощью сайта Deepl.com. Редактировала их в Photoshop, применяя встроенные функции искусственного интеллекта
Документация
promt 1. A meticulously arranged composition featuring the CULTURA brand of eyeglass frames on a dark marble table. The frames, predominantly black and white with light turquoise accents, are displayed alongside the sleek CULTURA logo and a small minimalist image above it. The table setting includes a pristine A4 organizational sheet, a letter folded on both sides, a notepad with a few jotted notes, and a pen for signing or writing. The overall atmosphere evokes a sense of sophistication and attention to detail.
promt 2. Create a double-sided business card in black and white for the Russian eyewear brand CULTURA, put it on a black matte table and make a logo with the name CULTURA.
Интерьер
promt 1. Inside the CULTURA eyeglass frames store, the ambiance is sophisticated and modern, featuring a dark interior with turquoise wood walls. The store showcases a variety of stylish eyeglass frames, predominantly in black and white colors. The natural materials add an earthy touch, while the minimalistic design emphasizes the elegance of the products. A subtle glow from the lighting creates a serene atmosphere, inviting customers to explore the unique collection.
promt 2. A striking architectural design of the CULTURA store, located on the first floor of a modern building. The entrance features an all-black glass door, framed by large windows that showcase a minimalist, spacious interior. The interior design is characterized by sleek dark wood furnishings, including tables and chairs in light tones. Turquoise art objects adorn the space, while shelves on the sides display the brand’s products, also in light turquoise wood. The overall atmosphere is elegant and contemporary, reflecting the high-end nature of designer frames.
Продукция бренда
promt 1. Make covers in black and white color for the brand of designer frames CULTURA. the design of the packaging is simple but elegant. the products should lie on the light turquoise glass table.
promt 2. Create cleaning cloths for glasses of the designer brand of CULTURA frames. the cloths should be white and turquoise in color with the CULTURA logo and should be placed on a glass display case with glasses of the same brand.
promt 3. Create cleaning products for the brand of designer glasses CULTURA, they should have the CULTURA logo on them. the products should be black, white and light turquoise colors. they should stand on a white stone table.
promt 4. Create a cosmetic bag for a brand of designer glasses with the CULTURA logo. the cosmetic bag should be large and black in color, stand on a glass table in a store with a dark interior.
Плакаты
Promt 1. Create a series of promotional posters in black and white and light peplum colors for the designer brand of CULTURA frames; the design is simple and elegant, but strict. Place the posters on the walls of a house on the street for people to walk past them.
Полезные ссылки
Исходный проект на старом портфолио: https://portfolio.hse.ru/Project/219252#
Ссылки на использованные модели: Брендинг и коммуникация: Rocket AI https://rocketai.ru/ и Ideogram https://ideogram.ai/t/explore
Ресурсы для промтов: Deepl https://www.deepl.com/ru/translator (перевод текста) OpenAI ChatGPT https://openai.com/
