Бренд CRUNCH! Глазами AI
Данная работа наглядно демонстрирует, как инструменты искусственного интеллекта позволяют творчески переосмыслить и визуально обновить уже готовый проект — в данном случае, работу из четвертого модуля первого курса. Была проведена комплексная трансформация айдентики: добавлены новые визуальные элементы, полностью изменена цветовая палитра и усилена концепция. Это показывает, как с помощью ИИ можно быстро генерировать и внедрять свежие идеи, сохраняя при этом основную структуру проекта, но кардинально меняя его восприятие.
CRUNCH! —Это волшебное, стильное заведение под водой, где кристально чистая вода и мягкое свечение кораллов создают атмосферу уюта, спокойствия. Здесь вы сможете попробовать изысканные блюда из морских даров и наслаждаться коктейлями с необычными вкусами. Музыка волн и шёпот водорослей подарят вам незабываемые моменты, а русалки всегда рады приветствовать гостей в своем подводном царстве.
Ребрендинг AI
В рамках проекта планируется активное использование современных цифровых инструментов, включая сервис для генерации изображений Ideogram, подбора шрифтов MyFonts и работы с цветом Adobe Color.
За основу визуального решения взята стилистика предыдущей работы, которая будет творчески переработана с помощью нейросетей. Это позволит органично интегрировать в новый дизайн интересные элементы и создать ощущение комфорта через тщательно подобранные промпты и генерируемые элементы.
Логотип
promt: Minimalist mermaid cafe logo in soft pastel shades of pink, light blue, buttery yellow, and white. The design features a simplified, elegant composition of a fork, a seashell, and a pearl. Below the icon, the wordmark «CRUNCH!» in a modern, soft, wide sans-serif font with a subtle wavy or bubbly characteristic to evoke a friendly sea theme. Flat vector style, clean lines, balanced layout, white background.
Шрифты
Шрифт определен с помощью сервиса WhatTheFont
VAG Rounded Cyrillic Black
Носители
promt: A flat lay, top-down photo of branded stationery for the mermaid cafe 'CRUNCH! '. Arranged on a clean white background: a business card, a pencil, an envelope, a contract document, and a promotional booklet. Next to them lies a real fork with a perfect pearl balanced on it. All paper elements have a cohesive brand design in soft, gentle shades of pink, blue, creamy yellow, and white. The design features minimalist marine-themed patterns (like subtle waves, shells, or bubbles). The style is elegant, modern, and whimsical. Soft, even lighting.
promt: A full-body shot of a stylish mermaid employee with a shimmering tail, standing against a soft pink background. She wears a crisp, minimalist white apron with a modern design. The central logo is a plate shaped like a mermaid’s tail with blue scales, outlined in bold black lines. Inside the plate is a pink seashell and a white pearl. A fork is positioned to the left of the plate logo. Directly below it, the word «CRUNCH!» is written in a beautiful, modern, thick, soft pink font. The bottom of the apron is adorned with subtle, decorative wavy lines in shades of blue, soft pink, and creamy white. The overall style is clean, minimalist, and contemporary.
promt: A flat lay photo of a set of 10 different cute kawaii stickers for a mermaid cafe «CRUNCH!», scattered on a clean white table. The stickers feature: a happy mermaid winking and holding a pearl, a single shining pearl, a fork with a pearl on it, a plate full of pearls, the text «CRUNCH!» in a playful font, a mermaid tail, a seashell, a bubble tea with pearls, a starfish, and a cute octopus. Style: modern cute, soft pastel colors (pink, light blue, creamy yellow) with a bold black outline.
promt: A flat lay mockup of a crisp white branded paper bag for a mermaid cafe, placed on a soft pink table. The main logo on the bag is a bowl shaped like a turquoise scaled mermaid tail, outlined with a bold black border. Inside the bowl is a pink seashell with a white pearl next to it. A fork is placed to the left of the bowl logo. Below it, the text «CRUNCH!» is written in a beautiful, modern, thick, soft pink font. The bag is also decorated with a subtle pattern of additional cute mermaid-themed drawings (like small mermaids, seashells, and pearls) in the same color scheme (turquoise, soft pink, white) with black outlines, scattered around the main logo. The overall style is modern, cute, and clean.
promt: The design style is bold, cartoonish, and uses thick black outlines. The text on the flags (like «Order Here») is in a modern, bold, black, sans-serif font. The flags are shown as mockups fluttering in the wind against a bright white background.
promt: A hyper-realistic photograph of a beautifully set table at the underwater cafe «CRUNCH!». The scene is captured from a close-up, top-down angle, emphasizing the details. The table is covered with a crisp, textured white linen tablecloth. In the center sits a large, elegant plate in a minimalist style. Its design is inspired by the sea: the glaze has a soft, watercolor-like effect in a harmonious palette of delicate blush pink, soft aqua blue, buttery pastel yellow, and pearlescent white, resembling gentle waves and mother-of-pearl. The plate’s shape is organic and smooth, perhaps slightly resembling a shell or a smooth stone. On the plate, the culinary masterpiece is presented: a delicate, pearl-shaped scallop or a glistening oyster, perfectly cooked, its natural hues complementing the color scheme. Next to it are several more real, edible shells (like razor clams or small cockles), arranged artfully. The dish is garnished with tiny, glossy edible pearls (tapioca or caviar) and microgreens, resembling seaweed, all staying within the soft pink, blue, yellow, and white tones. Beside the plate stands a stunning bokeh-style wine glass. The glass is crafted from fine, thin crystal and is shaped like a graceful conch shell, with subtle curves and ridges. It is filled with a pale pink liquid, perhaps a chilled rosé or a signature cocktail, with condensation on the outside, enhancing the fresh, watery feel. The entire scene is bathed in a soft, ethereal light that filters through the water, casting a gentle glow and creating a serene atmosphere. The color palette is exclusively and harmoniously composed of soft blush pinks, muted aqua blues, warm buttery yellows, and clean pearlescent whites, creating a dreamy and cohesive underwater aesthetic. The background is softly blurred, keeping the focus on the beautiful, color-coordinated table setting.
Плакаты
promt: A series of three stylish cartoon posters for the mermaid cafe «CRUNCH!», mounted on a clean white wall. Poster 1: A cute cartoon mermaid with her mouth full of pearls, happily chewing and eating them. Style: playful and whimsical. Poster 2: The same cartoon mermaid with a pearl in her mouth, smelling a delicious aroma. The aroma is visualized as floating, wavy text that says «CRUNCH!». Poster 3: A top-down view of a mermaid’s hands holding a fork, twirling a string of pearls like spaghetti on a plate. Next to the plate is a fancy cocktail glass shaped like a seashell. All posters share a cohesive color scheme of aquatic colors: soft blues, seafoam greens, pearly whites, and pops of coral pink. The style is modern, clean, and cartoonish. The colors of the pictures should be soft pink, blue, yellow, and white. The drawings should be outlined with black borders.
promt: A magical underwater scene in the deep ocean. A large, sleek advertising stand with a brightly illuminated poster is standing on the sandy ocean floor. The poster features a cute cartoon mermaid eating a pearl, drawn in a soft pastel aesthetic with shades of pink, light blue, creamy yellow, and white. At the top, the word «CRUNCH!» is written in a modern, minimalist, wide, 3D font. At the bottom, the text «приходи попробуй!» is written in a playful, inviting font. The contrast between the 2D cartoon poster and the 3D environment is striking. The entire stand glows with a soft light, cutting through the blue water. Photorealistic tropical fish and very realistic, beautiful mermaids with shimmering tails are swimming curiously around the stand. Sun rays filter down from the surface. Cinematic, hyperrealistic, dreamy atmosphere.
Пространство (Кафе)
promt: A hyper-realistic photograph of an underwater cafe, located on the vibrant ocean floor. The building is constructed from smooth, translucent pink glass that glows softly with interior light. Its walls are sculpted into elegant, flowing wave-like shapes, creating an organic and dynamic structure. A realistic mermaid with a shimmering tail swims gracefully near the entrance, and schools of colorful tropical fish (like clownfish and angelfish) drift around the scene. Sunlight filters down from the water surface above, creating beautiful caustic light patterns on the sandy seabed and surrounding coral reefs. The main signage is a sleek, modern 3D sign made of pearlescent material with the bold word «CRUNCH!» in a thick, soft pink font, mounted above the entrance. The overall atmosphere is magical, serene, and incredibly realistic, capturing the peace of the deep ocean.
promt: A hyper-realistic, wide-angle photograph of the interior of an underwater cafe, «CRUNCH!». The atmosphere is serene and luxurious. The space is bathed in a soft, diffused light that filters through the water from the large panoramic windows, blending with warm, ambient interior lighting. The walls and ceiling are made of smooth, curved pink glass that mimics flowing waves, creating an organic and modern feel. The floor is a polished light terrazzo with subtle specks of mother-of-pearl. The main dining area features minimalist furniture: tables with white stone tops and elegant chairs with light wood legs. Some booths are built into the walls, resembling cozy sea caves. A large, realistic sculpture of a mermaid’s tail made of iridescent ceramic serves as a central art piece. Through the large windows, the deep blue ocean is visible, with schools of colorful fish and gentle rays of sunlight occasionally passing by. The color palette is soft and cohesive: creamy whites, blush pink, aqua blue, and pearl grey. The style is modern, elegant, and uncluttered, focusing on high-quality materials and a peaceful underwater ambiance.
