Culture Mirror: Kaili Blues

As part of the competition, a quinoa has been developed and work has begun on the identification of the project. In my concept, I sought to reflect the birth process of the film: the transition from a sketch to a finished frame. Each story begins with sketches and sketches, which then, thanks to the magic of the movie, live on the screen. This application of visual states coincides with the theme and atmosphere of the film: its story is nelineen, it has no clear timeline, and the viewer is not always in a position to accurately follow the course of events. It’s like he’s drowning into a half-sleep state (like the main hero on the poster. The image of the mother plays a special role in the film. Her personality influenced the formation of the main character and became one of the reasons for the journey. This image is reflected in the figure of an elderly doctor, who becomes a kind of mentor who pushes the hero to the beginning of the journey. If you could imagine the message and spirit of «Kaili Blues» as a modern brand, it would be a brand, a study of the state boundary. It would provide space for melancholy, nostalgia, acceptance, and the existence of complex emotions. Positioning a brand is a cultural psychic from memory, time, and the inner path that exists outside the linear narrative. The telling promise is not to tell the story, but to let it enter and live, to feel it; not to lead to the final, but to keep it in motion. The slogan is the border of sleep is blurry.