DOU BARFEST ♪ The festival’s identity
DUO BARFEST | MOTHER RUSSIA | 2025
DOU BARFEST is a second-year bar festival in the city of Vladimir. This is the first such event to take place outside the major cities of our country. The main challenge was to develop a bright and recognizable brand style to highlight the festival against the background of the capital’s competitors.
This year’s theme was the Mother of Russia. The presentation had to reflect the multidimensional nature and diversity of Russian culture, history and mentality.
TYPE ELEMENTS
The metaphors used were the prints representing the various cultural milestones of our country. In the process, a series of patterns and drawings were developed. The brand also has a mascot, which has been adapted to the theme of the year.
logo
The logo was developed in two versions, involving a mascot and a brand typeface that refers to knitting.
Trades and Crafts
OBJECTIVES
navigation
SITE AND SOCIAL NETWORKS
Examples of posts for social media
Avatars for festival participants
