Lab #FF335F

The work explores the mutual influence of nature and technology and how a perception of these spheres is evolving among city ​​dwellers.

The #FF335F laboratory is a service of the future that seek to navigate desires and tastes of big cities residents, and helps them to listen to themselves. The project consists of five stations, each reflects one sense: touch, smell, hearing, sight and taste. To create maps of their preferences, guests need to choose the answers from 3 offered positions at each station. As a result, visitors will receive an AR souvenir — a symbol of what is important to them. This digital talisman can be seen through a phone camera or sent by email.

The project also refers to the contact with yourself in the virtual and real worlds, showing that they are closely connected: when humans create something new in a digital environment, they still relies on their own feelings in tangible reality.