HERMES-PRESS
Идеи названия проекта сгенерированы через Qwen. Запрос для названия звучал так: сгенерируй креативное название для фреш-бара в древнегреческой тематике, опираясь на название Hermes-xpress. Из вариантов Ambrosia Bar, Thalassa Fresh и Olympus Squeeze было выбрано наиболее близкое к названию изначального проекта, HERMES-PRESS.
Описание проекта написал Deepseek по промпту: напиши краткое описание проекта HERMES-PRESS — фреш-бара, в древнегреческой тематике, где образы мифических героев обыгрываются в яркой современной эстетике. Целевая аудитория бренда — активная молодежь, люди, ведущие здоровый образ жизни, но не любящие тратить много времени на готовку.
HERMES-PRESS — современный фреш-бар в древнегреческом стиле, где каждый напиток — гимн богам свежести, скорости и энергии. Мы превращаем мифы в витаминные бленды за пару минут для тех, кто живёт в ритме города, но питается как олимпиец. Быстро. Свежо. Божественно.
Большинство промтов сгенерировано при помощи ChatGPT и DeepSeek по описанию нужной иллюстрации и степени её детализации. Также присутствует ручная корректировка этих запросов для получения наиболее удовлетворительного результата. Для генерации изображений в основном использована Nano-Banana.
Айдентика
Prompt: Create a logo for the HERMES-PRESS brand, taking into account its characteristics. The logo should be minimalist. Use one or two colors from the following palette: Bright, saturated, and contrasting colors (blue, yellow, pink, green, and orange). Lines and shapes: Flat fills without gradients or shadows, simplified and abstract shapes. Style: Pop art, surrealism, and graphic design. Composition: Dynamic, with diagonal lines of movement and lightning. Theme: drinks, mythological/heroic characters, text elements (logos, slogans). Mood: Energetic, cheerful, playful, a little absurd.
Продукт
Основная специализация ответвления бренда — смузи, лимонады и полезные десерты. На основе этих данных через ChatGPT были сгенерированы промпты с сюжетами иллюстраций.
Prompt: draw an illustration for the packaging of a HERMES-PRESS smoothie glass in an ancient Greek theme, based on the style of images 1 and 2. The illustration on the packaging. Hermes, wearing modern sneakers, is sprinting with a blender shaker; behind him are wings made of mashed potatoes. There is a whirlwind of [FRUITS] around him: large slices, splashes, seeds, and leaves; diagonal speed lines and a meander path. The HERMES-PRESS logo is centered at the top, with the caption «Smoothies»
Prompt: Draw an illustration for the packaging of HERMES-PRESS dried fruits in an ancient Greek theme, based on the style of images 1 and 2. The illustration’s theme is Helios, wearing a hoodie and sunglasses, directing the sun’s rays onto translucent slices of [FRUITS], which transform into lightning-like graphic speed lanes.
Prompt: generate an illustration for packaging healthy fruit desserts based on the style of images 1 and 2, a highly elongated horizontal format. The illustration’s plot: Geometric flat vector. Athena in modern clothes and sneakers is assembling an ‘architectural’ parfait: a spear-shaped spoon, layers of yogurt, chia, jam, and granola — all in straight horizontal lines. Surrounding her are geometric [FRUITS], drops of honey, and leaves. The HERMES‑PRESS DESSERTS logo is located at the top.
Пространства
Для генерации торговых точек и их внутреннего оформления промпты из Deepseek загружались в Nano-Banana.
Prompt: A photorealistic view of the modern HERMES-PRESS fresh bar in an ancient Greek theme. The facade is designed in bright, saturated colors: electric blue, sunny yellow, bright pink, lime green, and orange-orange. There is a glass display window with appetizing drinks and fresh fruits. A barista in a colorful uniform stands behind the counter. There is a stylized neon sign with the brand name and the logo of a winged helmet of Hermes. The overall mood of the scene is cheerful, lively, and full of energy. The weather is sunny and summery, and the environment is urban. The details are clear, the lighting is contrasting, and the photography is professional.
Prompt: Generate the interior of a modern bar with freshly squeezed juices «HERMES-PRESS» based on the first image. The mood is bright and energetic. The design features a large electric blue bar counter, bright orange and bright pink bar stools, and accents of green lime. The walls are adorned with large minimalist images of Greek statues and mythological motifs in the brand’s vibrant color palette, as seen in the second image. The lighting is bright and dynamic, with neon signs that glow with colorful lights. Photorealism, high detail, horizontal shot, bright color reproduction.
Плакаты и соц-сети
Для генерации плакатов была также использована нейросеть Nano-Banana, в которую загружались исходники оригинального проекта в качестве референсов и промпты, написанные через ChatGPT по запросу «напиши промпты для рекламных постеров HERMES-PRESS»
Prompt: Based on the reference, create three different illustrations on one page in social media format. Picture1: An abstract minimalist poster without characters: a glass of fresh juice with a yellow lightning bolt and a splash of citrus. The background features dynamic diagonal lines. The colors are blue with yellow and pink elements. The text reads, «„Молния вкуса — HERMES-PRESS“. Picture2: A minimalist composition featuring Mount Olympus with glasses of fresh juice as its peaks. In the sky, there are lightning bolts, Hermes' wings, and the inscription „HERMES-PRESS — гимн богам свежести“. Colors: yellow, blue, and pink. Flat style, graphic contrast. Picture 3: A minimalist pop art poster featuring Aphrodite on a beach, drinking a pink-orange juice through a lightning-shaped straw. Surrounding her are waves, hearts, and citrus fruits. Colors: bright blue background, with pink and yellow accents. Text: „Любовь с первого глотка“.
Мерч
Шейкеры созданы в Recraft, стили «Studio photo» и «Recraft V3 Raw».
Prompt: Photorealistic image of 3 bottles, as in the first image. The bottles are made in the colors of the second image, the bodies are made of blue, pink, and green, and the silicone covers are made of orange, yellow, and light pink, covering part of the base. The cover has the inscription YOUR DAILY NECTAR. The silicone caps are shaped like a winged helmet.
Pompt: modify the glass from image 4 to an ancient Greek style, namely a column. On the main part of the glass, make colored notches like the ancient Greek column from image 1, but stylize them, and on the lid, draw lightning bolts and a slice of fruit in the style of images 2 and 3, and use the same color scheme. Make the distance between the stripes, remove the fruit from the base, make one glass pink and the other blue, and change all the stripes to yellow. Change the color of the lid to green in the first case and light pink in the second case. change the color of the tubes to yellow, and make the pattern on the lid yellow
Model: Nano-Banana
