
Ссылка на оригинальный проект: https://portfolio.hse.ru/Project/218581

Описание проекта создано с помощью чата GPT по запросу: напиши описание проекта рыбьего жира для маленьких детей «Плавничок», тематика бренда — золотые жемчужины и синяя рыбка.
Премиальный и заботливый бренд, ассоциирующийся с сокровищами океана, драгоценным здоровьем и гармоничным развитием. Тематика «золотых жемчужин» символизирует ценность и исключительность рыбьего жира как источника здоровья для самых маленьких.
Промты сгенерированы в чате GPT по запросам и описанию необходимого изображения и деталей на нем: что будет на изображении, в каком стиле, палитре, ракурсе, освещении. Большая часть иллюстраций сгенерирована в нейросети Leonardo Diffusion XL, частично — Composer.

Promt: Background: A calm gradient from dark blue to light blue, creating the effect of the depth of the ocean. Illustration: In the center of the cover there is a stylized golden fin with a pearl inside (as in the logo). You can add light sea waves or bubbles around. Additional elements: Light flickering effects or the addition of several small golden pearls are possible. Feeling: Luxury, value, connection with nature.
Логотип
Promt: Logo: An image of a golden fin of a fish, inside which a stylized pearl is enclosed. The logo should look elegant and sophisticated, using a minimalistic style. Color scheme: The main colors are dark blue (ocean depth), white (purity and naturalness), gold (value and jewel), and delicate shades of blue and turquoise (marine shades). The color scheme should create a feeling of luxury and tranquility. Font: Using an elegant and sophisticated font suitable for a premium brand.
Продукт
Книги созданы с помощью инструмента Realtime Generation в Leonardo Diffusion XL. Промт также сгенерирован с помощью GPT-чата по запросу: напиши промт на английском для фотографии упаковок. Promt: Packaging. Dark glass vials with a pipette dispenser or capsules in blister packs that preserve the freshness of the product. The packaging should look stylish and expensive, using matte textures and gold embossing. It is possible to use elements in the form of seashells, pearls and shimmering effects on the packaging.


Плакаты
Для создания плакатов использовалась Промт сгенерированный в чате GPT и настройка стиля в Leonardo Diffusion XL.
Promt: Image: A gentle image of a smiling baby (aged 6 months to 3 years) surrounded by stylized marine elements (pearls, fins). You can add light highlights that resemble a pearly glow. Text: Brand name and slogan. A short text about the benefits of fish oil for the growth and development of children. Colors: Pastel shades of blue, white and gold. The slogan: «With a fin, we grow healthy!» or «Care and health from the first days.» The message: Emphasizes the benefits of fish oil for the health and development of babies, inspires confidence among parents. Where to place: Children’s centers, medical institutions, children’s goods stores.


Promt: Image: A stylized image of fish oil in the form of drops or pearls, as well as iconographic symbols illustrating the benefits of fish oil (for example, brain, bones, heart). Text: Heading «Precious drops of health» or similar. A list of benefits of fish oil (Omega-3 richness, benefits for the brain, heart and bones, etc.). Brand name and slogan. Colors: White background with blue and gold accents. Slogan: «Omega-3 for happy growth» or «Support the health of your baby with a fin!». The message: Informs parents about the benefits of fish oil and demonstrates the brand’s expertise. Where to place: Pharmacies, medical institutions, health food stores.


Сайт
Для создания мокапа сайта использовалась готовая иллюстрация и настройка стиля в Composer — Artbreeder.
Promt: A frontal view of a table with a computer, where the brand’s website is open. There are scattered pearls around, creating a feeling of jewelry. Cold lighting in blue and white tones, emphasizing cleanliness and style. The main thing on the screen is a website with a logo and a product image. The composition is minimalistic, with an emphasis on premium and marine themes.
Пространство
Для создания фасада книжного магазина и его интерьера использовалась готовая иллюстрация (для цветовой палитры, с низким уровнем влияния на генерацию) в Composer — Artbreeder.
Promt: a modern, laconic building with large windows and a white facade. The golden «Fin» logo is in a prominent place. The territory is well maintained, with green spaces. Daytime lighting emphasizes cleanliness and manufacturability. Photography creates a sense of reliability and premium quality. There is a clear blue sky in the background.


Promt: wide plan: a bright, spacious workshop with modern stainless steel equipment. Cold lighting emphasizes cleanliness and sterility. Automated lines and quality control. Employees in white, sterile uniforms. Order, minimalism and an emphasis on high production standards.
Носители
Promt: the elegant «Fin» shopper made of natural cotton has a minimalistic design. On it you will find the brand’s logo — a blue fish with a golden pearl.
В программе Composer — Artbreeder был создан первоначальный вариант игрушки. Затем, используя готовую генерацию и настройку стиля в Leonardo Diffusion XL, было получено итоговое изображение.
Promt: Cute fish of rounded shapes, 20-30 cm in size. Soft hypoallergenic fur in white, blue and gray tones with golden inserts. Embroidered eyes, safe details. Soft to the touch, easy to erase. The brand logo is printed on the foot. It is safe, durable and evokes positive emotions.
Список использованных источников: 1. https://chatgptchatapp.com/ 2. https://www.artbreeder.com/create/composer?from-google=true 3. https://app.leonardo.ai/image-generation