Ребрендинг BUNCH с ИИ
ИЗНАЧАЛЬНЫЙ ПРОЕКТ
BUNCH — это косметический бренд из натуральных природных материалов. Концентрация ингредиентов в продуктах максимальна, на чем и строится стиль.
Ребрендинг с помощью ИИ переосмысляет новый запуск BUNCH, который теперь делает косметику не только из цветов, но и с добавлением грибов.
Также меняется формфактор, теперь это не компактные таблетки средства, а самостоятельный крупный продукт, а именно твердое мыло.
Первым инструментом для создания проекта стала нейросеть Ideogram (ссылка на модель) для создания логотипа.
prompt
A modern, stylish logo with the word «BUNCH» for a cosmetics brand written in a cursive serif font. The outlines of the letters are elongated and elegant. All letters are in capital letters. The background is white.
Был выбран этот вариант логотипа. В фотошопе я подчистила линии, сделав альтернативный вариант акциденции, которую буду искать в What The Fonts.
В Adobe Color была составлена цветовая палитра.
УПАКОВКА
ССЫЛКИ НА МОДЕЛИ, ИСПОЛЬЗУМЫЕ В ПРОЕКТЕ
DZINE https://www.dzine.ai/profile (УПАКОВКА)
MidJourney через https://gptunnel.ru/ (РЕКЛАМА И ПРОСТРАНСТВО)
prompt слева
The image shows a collection of stacked boxes with various colors and text on them. The dominant color palette includes shades of green, brown, and gray. Each box has the word «BUNCH» printed in capital letters on its side. The background is neutral and does not distract from the boxes themselves. The style of the image suggests it could be a product display or a collection of branded items.
prompt справа
The image displays three green containers stacked on top of each other against a light background. Each container has text printed on it that reads «TREATMENT FRIENDLY SHOWER BUTTER» in white capital letters, and the brand name «BUNCH» is prominently displayed in large, stylized silver lettering at the center of each container. The style of the image appears to be a product advertisement or promotional material, with a focus on presenting the items clearly and attractively.
prompt
The image shows a set of three stacked boxes, each with text printed on them. The top box is green and contains the text «BUNCH» followed by an ingredient list that includes jasmine, white musk, and citrus. Below this, in smaller font, it reads «cosmetics from mushrooms.» The middle box is green and has similar text but with different ingredients listed. The bottom box is brown and repeats the same text as the top box. The background is neutral and does not provide any additional context or information about the setting.
prompt
Three rectangular pieces of soap stacked on top of each other, light olive green, dark grey/black and cream/ivory, with natural jute thread tied around the top two. The engraved text «BUNCH» is visible on the light olive-green bar of soap, showing a slightly rough texture. The soap bars are positioned on a highly reflective, muted olive green surface. Soft diffused lighting illuminates the soap, casting subtle shadows. The focus is on soap bars with a shallow depth of field, which creates a clean, minimalistic aesthetic. A studio photo. Natural, neutral colors. High contrast between light and dark colors of soap. Detailed image of the natural texture of the rope and thin knots. A simple, elegant composition. The style of subject photography --ar 16:9
prompt
Is a close-up photo of a wooden comb with a tag attached to it. The word «BUNCH» is written on the tag, which suggests that it may be the name of a brand or product line. The tag is tied to the comb with a white thread, and the background is light, which provides a contrast that highlights the comb and the tag. The image style is minimalistic, with an emphasis on simplicity and clarity. --ar 16:9
РЕКЛАМНАЯ КАМПАНИЯ
prompt (разные развития)
The image is an advertisement for Bunch cosmetics. On a green background, the words «Bunch» are written at the top in large bold letters, with additional text underneath that says «Cosmetic Soap.» Below that are the names of the ingredients in the cosmetics. The poster has a rough texture, possibly imitating soap or a similar substance. There is a link to a website in the lower right corner.
prompt
Still life of three pieces of soap, in different shades of muted green and light orange, arranged on a light turquoise-blue draped fabric. The soaps are folded and arranged to create a sense of depth and visual interest. A large, smooth, light brown hair comb lies diagonally on the soaps, partially obscuring one of them. A bubble hovers over a stack of soaps. Soft, diffused lighting creates a gentle glow on the soaps, emphasizing the texture of the surfaces, subtle color changes and a smooth, almost glossy appearance. The turquoise-blue fabric drapes elegantly and folds softly in the background, providing a muted backdrop that enhances the sculptural shapes and colors of the soaps. The bright key light and shallow depth of field highlight the soap and comb, while the background fabric diffuses the light and gently frames the composition. Muted colors, smooth textures, and the gentle interplay of light and shadow create a soothing and serene atmosphere. The soap has the inscription «BUNCH». --ar 16:9
ПРОСТРАНСТВО
prompt слева
The image depicts an interior space with a modern design aesthetic. In the foreground, there are several green-toned shelving units with glass doors and circular metal handles. These units appear to be empty, showcasing their internal structure. Behind these shelves, a wall of perforated metal panels provides a textured backdrop. On the right side, two cylindrical waste bins are visible, one in a dark green color that matches the shelving and another in a lighter shade. The floor is not fully visible but seems to be covered with a patterned carpet. There is no human presence or any other distinctive objects in this image. On the walls, in the shelves, there are boxes of BUNCH solid soap in rectangular green cardboard packages.
prompt справа
This is a modern and minimalist bedroom interior. The room features two neatly made beds with white linens, positioned parallel to each other on either side of the central feature wall. The walls are adorned with a geometric pattern in shades of green and brown, creating a warm and textured backdrop. Between the beds is a small wooden bench that serves as an additional seating area.
prompt
This is a modern and minimalist bedroom interior. The room features two neatly made beds with white linens, positioned parallel to each other on either side of the central feature wall. The walls are adorned with a geometric pattern in shades of green and brown, creating a warm and textured backdrop. Between the beds is a small wooden bench that serves as an additional seating area. The floor is covered by a large area rug that adds to the room’s cozy ambiance. There are no people visible in the image. On the walls, in the shelves, there are boxes of BUNCH solid soap in rectangular green cardboard packages
prompt
The image depicts a modern and stylish interior space, possibly a lounge or waiting area. The room is characterized by a monochromatic color scheme with shades of green and white dominating the scene. Green accent chairs are arranged around a central table, which has a unique design featuring a large rock as its base. Above, a series of pendant lights hang from the ceiling, casting a soft glow on the space below. The walls are adorned with plants, adding a touch of nature to the room’s sleek aesthetic. The overall atmosphere is one of contemporary elegance and relaxation. On the walls, in the shelves, there are boxes of BUNCH solid soap in rectangular green cardboard packages. --ar 16:9
