разработка упаковки и брендинг шахматного сета CHESS SET глазами AI
Шахматный набор из гранулированного полиэтилена, созданный в коллаборации студии промышленного дизайна КБ-Рассадин и recycle-производства ProEco. Полиэтилен получается путем переработки упаковки тетрапак. При этом проект не столько про игру, сколько про дизайн и вторую жизнь материала в новой форме.
Глазами AI
«A minimalist brand identity concept for CHESS SET, inspired by the theme of 'Recoded Form.' The design focuses on monochromatic elements with no color accents. Key branding materials include:
A sleek business card with clean, geometric typography (Helvetica or Univers), featuring only black and white tones. Packaging with a subtle abstract pattern inspired by the chessboard grid, using simple lines and textures reminiscent of recycled materials. A brochure with precise black-and-white linework, a structured grid layout, and minimalist typography, emphasizing clarity and functionality. An eco-friendly tote bag with a plain background and a black logo, reflecting simplicity and sustainability.
The overall design is stripped down to its essentials, highlighting form, structure, and the concept of transformation without relying on color.»
«Minimalist packaging design for a chess set displayed on a light background. The lighting is uneven, creating soft highlights and shadows to add depth. In the background, slightly blurred chess pieces are floating, creating a dynamic and surreal atmosphere. The packaging is sleek and modern, with clean geometric lines and no additional colors, focusing solely on form and structure.»
«A minimalist arrangement of a set of notebooks placed on a chessboard. The notebooks have clean, modern designs with no additional colors, focusing on form and simplicity. Next to the notebooks, chess pieces are positioned thoughtfully, blending into the composition. The lighting is uneven, casting soft highlights and shadows to create depth and visual interest. The overall style is sleek, contemporary, and minimalistic, with a focus on structure and balance.»
«A minimalist composition featuring a set of pencils with a sleek design, each bearing a subtle logo. The pencils are arranged neatly, accompanied by chess-related elements such as scattered chess pieces or a section of a chessboard. The background is light, with uneven lighting creating soft shadows and highlights for depth. The overall style is clean, modern, and minimalistic, emphasizing the harmony between the pencils and the chess-themed attributes.»
«A minimalist composition featuring a tote bag designed with a chessboard pattern, hanging elegantly from a large chess piece. The chessboard design on the tote bag is clean and geometric, blending seamlessly with the overall aesthetic. A chessboard partially sticks out from the bag, reinforcing the theme. The background is light, with uneven lighting creating soft shadows and highlights to add depth and dimension. The overall style is modern, sleek, and focused on the harmony between the tote bag and the oversized chess piece.»
«A minimalist chessboard design integrated into the brand identity of the company. The chessboard pattern is sleek and geometric, with clean lines and a monochromatic color scheme, reflecting the brand’s focus on simplicity and precision. The squares are subtly reimagined, not as literal chessboard elements but as abstract, structured grid patterns. The design emphasizes balance, order, and strategic thinking, with the chessboard forming a key visual element in the overall brand aesthetic. The background is light, and the lighting is uneven, creating soft shadows and highlights to enhance depth and sophistication.»
«A minimalist design concept for a set of keychains shaped like chess pieces, scattered in motion. The keychains are sleek and simple, with clean lines and no unnecessary embellishments. Each chess piece is designed with a modern, geometric style, emphasizing minimalism. The pieces appear to be flying or dispersing, creating a dynamic sense of movement. The background is light, with uneven lighting casting soft shadows and highlights to add depth and dimension to the scene. The overall aesthetic is contemporary, focusing on the elegance and simplicity of the chess pieces in motion.»
«A minimalist poster design announcing an event for the 'Chess Set' club. The poster features a clean, geometric chessboard pattern as the central visual element, with abstract chess pieces subtly integrated into the design. The title 'Chess Set' is prominently displayed in a sleek, modern font, reflecting the club’s contemporary and strategic ethos. The background is light, with uneven lighting casting soft shadows to create depth. The overall style is minimalistic, with a focus on simplicity, balance, and the elegance of chess as both a game and a concept.»
«A minimalist outdoor banner advertisement for the 'Chess Set' club. The banner features a large, bold 'Chess Set' logo in a sleek, modern font, positioned centrally. The background consists of a subtle, geometric chessboard pattern, with abstract chess pieces incorporated in a minimalist style. The design uses clean lines and a monochrome color scheme to maintain a professional and contemporary look. The lighting is uneven, casting soft shadows to add depth. The overall aesthetic is modern, focusing on clarity, simplicity, and the strategic nature of chess.»
«A minimalist interior design concept for the 'Chess Set' club. The space features chairs shaped like chess pieces—king, queen, bishop, knight, and pawn—arranged in a modern, sleek layout. The furniture is simple, with clean lines and a monochrome color scheme, reflecting the club’s focus on elegance and strategy. The walls are adorned with subtle chessboard patterns, and abstract representations of chess pieces are integrated into the decor. The lighting is soft and uneven, casting shadows that enhance the depth of the space. The atmosphere is sophisticated yet inviting, with large windows allowing natural light to fill the room, creating a calm, focused environment ideal for chess enthusiasts.»
colors: #FFFFFF #C3C3C3 #000000 font: Helvetica nue
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