Айдентика магазина нижнего белья с помощью ИИ
Ребрендинг с помощью нейросети
Этот студенческий проект я делала год назад, и на мой взгляд, сегодня он выглядит неактуально и слишком нагруженно. Поэтому я хотела бы сделать более современную и профессиональную адаптацию айдентики при помощи ИИ, используя при этом название на английском языке для потенциального внедрения в международный рынок. Итак, я переделала лооготип.
Promt: Make a fashionable adaptation of this logo in English in some grotesque graphic font so that it says Sen’ and let’s make the color acid green like the brand’s signature color golden apple. Let the logo be modern for a young audience — young girls with taste. (ChatGPT)
Я распознала шрифт при помощи сервиса WhatFontis. Оказалось, что это гарнитура Grotesk S SB Bold. Далее я использовала Adobe Color и сделала цветовую палитру для моей айдентики: белый и кислотно-зеленый. Такой оттенок омолаживает аудиторию бренда, становится более драйвовым и понятным.
Новые носители
Promt: A realistic 4:3 photograph of a white cardboard box lying on lush green grass with small clover flowers visible around it. The box has the modern, graphic logo «Sen’» printed on it in a neon green color (similar to the signature color of Golden Apple beauty store). The logo is in a bold, clean grotesque font. The setting feels fresh, natural, and minimalistic — a calm spring or summer vibe with soft lighting and shallow depth of field. --v 6 --ar 4:3 --style photographic --q 2 (Midjourney)
Я решила добавить две белых полоски на футболку снизу, которые придают надежности образу и напоминают бретели от бюстгальтера. Promt: A realistic 4:3 photograph of a white T-shirt hanging on a hanger from a tree branch. The T-shirt features a modern «Sen’» logo in neon green (Golden Apple brand color) on the chest, with two horizontal neon green lines printed beneath the logo. The branch has a few leaves but is minimal and unobtrusive. The background is a bright blue sky with soft, wispy cirrus clouds. The composition is clean and calm, with a fresh, airy aesthetic. --v 6 --ar 4:3 --style photographic --q 2 (Midjourney)
Promt: A realistic 2:3 photograph of a two baseball caps, one white and one black, lying on a soft green and white striped blanket. Each cap has a clean, minimal embroidered logo «Sen’» in bright green in the corner. The setting is bright and realistic, with soft shadows and detailed fabric texture, product photography style, top-down angle, high resolution, studio lighting, modern minimal aesthetic. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Promt: A realistic storefront sign in Moscow, featuring a clean, modern square box sign with the bright green logo text «Sen’» on a white background. The sign is three-dimensional and mounted on a beige stone wall. The camera is focused on the sign, with the background showing a slightly blurred Moscow street in perspective, classic architecture, warm daylight, shallow depth of field, photo-realistic, 3:2 horizontal format, natural lighting, high detail, urban branding scene. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Promt: A realistic close-up photo of a black backpack worn by a modern young woman. The focus is on a bold, three-dimensional keychain with the green logo text «Sen’», hanging from the backpack’s zipper. The keychain is rectangular, white, and cleanly designed. The background is softly blurred. The backpack is decorated with anime-style badges. The girl is wearing a neutral-toned t-shirt, and only a small part of her upper body is visible. Shallow depth of field, street photography style, 3:2 horizontal format, soft natural lighting, highly detailed, photo-realistic. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Пространство
Promt: A cozy and modern lingerie boutique interior with soft, warm ambient lighting and light beige walls. The room features natural green accents, potted plants, and olive-colored poufs in the corner, creating a welcoming atmosphere. Elegant racks display pastel-toned lingerie. On one wall, there is a large, stylish banner showing a serene woman in beige lingerie with a bold green «Sen’» logo across the fabric. The focus is on the overall mood of warmth and elegance. Realistic photography, 3:2 horizontal format, high detail, soft textures, commercial retail setting. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Promt: A realistic fitting room in a modern lingerie boutique. Beige walls and curtains, with a soft, warm ambient light. On the left, two bras (nude and black) hang on wooden hangers from a brass hook. In the center, a vibrant neon green poster features a serene young woman hugging herself while wearing beige lingerie, with the bold green «Sen’» logo overlaid on the image. A light wooden side table and a beige round pouf are placed below. Calm, stylish atmosphere, photo-realistic, 3:2 horizontal format, commercial interior photography style. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Промо-материалы
Promt: A realistic urban street scene with a modern glass building. A large, square banner is displayed prominently on the building facade, featuring a green-to-white gradient background with the bold logo «Sen’» in the center and a tagline underneath reading «Lingerie Boutique» in the same clean, modern font. The street is lively with people walking, some motion-blurred. Bright daylight, slight perspective angle, photo-realistic, commercial fashion branding style, 3:2 horizontal format, high detail, city atmosphere. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Promt: A realistic photo of a busy highway with multiple cars in motion in the foreground. A large horizontal roadside billboard stands beside the road, featuring a clean green-to-white gradient background. Centered on the billboard is the bold «Sen’» logo in bright green, with the subtitle «Lingerie Boutique» in a matching modern font. The sky is wide and clear with some clouds, and industrial elements like power lines and distant buildings are visible. Daytime lighting, realistic shadows, 3:2 horizontal format, photo-realistic, commercial outdoor advertising style. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Promt: A realistic urban scene at a modern bus stop on a sunny day. Two young women are casually chatting beside the shelter. The bus stop features two large vertical posters with a green-to-white gradient background. The bold «Sen’» logo is centered on each poster, with the subtitle «Lingerie Boutique» in matching font below. The background includes green leafy trees and a quiet road, with soft shadows and natural lighting. Clean, contemporary design, photo-realistic, 3:2 horizontal format, lifestyle advertising style. -v 6 --ar 2:3 --style photographic --q 2 (Midjourney)
Использованные инструменты
