ребрендинг «бросила хозяйка»
был проведён ребрендинг моего первого проекта «бросила хозяйка».
главной особенностью ребрендинга стало использование нейросетей на каждом этапе работы — результат вы скоро увидите сами!
концепция
бросила хозяйка — место, где каждая оставленная хозяином игрушка может выговориться, поделиться переживаниями, эмоциями и чувствами, найти утешение, поддержку, обрести новую цель и надежду.
ребрендинг c помощью нейросети
новую версию айдентики я решила сделать более жизнерадостной, чтобы передать атмосферу надежды и веры в себя.
офис для игрушек
prompt: generate a cozy, heartwarming office designed for lively toy rabbits who were once left behind by their owners. The space feels full of life, warmth, and gentle hope — a sanctuary where every forgotten toy can share feelings, heal, and rediscover purpose. The interior blends whimsical charm and comforting design: soft pastel colors, natural light, plush furniture, small wooden desks, plants, and cozy reading corners. Inspirational notes, drawings, and photos of friendship decorate the walls. Toy rabbits sit together, smiling, talking, supporting each other. The atmosphere is joyful, safe, and full of kindness — a place of new beginnings, love, and playful creativity. High-quality, cinematic lighting, detailed textures, and a magical yet realistic style
промпт был написан с помощью Chat GPT, генерация изображения через Perplexity
айдентика
логотип
prompt: Minimalist vector logo design for a warm and hopeful community space called «бросила хозяйка» (in Russian). The concept represents a comforting place where forgotten toy rabbits find support, kindness, and new purpose. The logo should feel gentle, emotional, and uplifting — combining a sense of healing and joy. Use simple, clean lines and soft, modern shapes. Include a subtle symbolic element such as a toy rabbit, heart, or cozy home silhouette. The text «бросила хозяйка» should be clear and elegant in Russian, integrated harmoniously into the design. White background, flat vector style, balanced composition, soft pastel or neutral accent color.
написан с помощью Chat GPT и сгенерирован в Perplexity
палитра цветов adobe color
определила шрифт с помощью MyFonts
деловая документация
prompt: Create a corporate stationery design based on the attached logo for the brand «бросила хозяйка» (in Russian). The design should preserve the visual identity and emotional atmosphere of the logo — warmth, care, hope, and gentle optimism. Task: Develop a cohesive visual style and mockups for the following corporate stationery items: Letterhead Business card Envelope Document folder Presentation template (cover and inner slides) Requirements: Use the logo’s colors, shapes, and mood as the foundation. Keep the design minimalist, clean, and focused on friendliness and lightness. White background with soft accent tones (pastel, warm, or neutral). Typeface should be modern, readable, and reflect the brand’s humanity and sense of hope. Ensure visual consistency across all elements. Output: Visual concept mockups in a unified style.
написано с помощью Chat GPT и сгенерировано в Gemini
плакат
prompt: Create a series of outdoor posters for the brand «бросила хозяйка» (in Russian), using the attached logo and visual references as inspiration. Concept: The campaign represents a hopeful and heartwarming space where forgotten toy rabbits find support, comfort, and new purpose. The tone should be positive, emotional, and life-affirming — blending kindness, playfulness, and renewal. Task: Design a cohesive series of 3–5 outdoor posters (street format) that convey the brand’s message and emotional identity. Requirements: Integrate the provided logo naturally into the design. Use colors, typography, and visual mood consistent with the brand identity (soft, friendly, and uplifting). Each poster should tell a small story or highlight a feeling — healing, friendship, hope, or rediscovery. Include space for taglines or short emotional messages. Balance minimalism with warmth and charm — avoid visual clutter. Prepare concepts suitable for city environments (billboards, street posters, bus stops). Use the attached references for style and mood guidance. Output: A visually consistent series of outdoor poster mockups or concept boards showing how the designs would appear in real urban contexts (e.g., walls, streets, or lightboxes).
написано с помощью Chat GPT и сгенерировано в Gemini
биллборд
prompt: Create a large billboard design placed on a building facade for the brand «бросила хозяйка» (in Russian), using the attached logo and visual references for inspiration. Concept: The billboard should express warmth, hope, and emotional renewal — symbolizing a welcoming world where forgotten toy rabbits find comfort, connection, and new meaning. It should evoke a feeling of kindness, support, and gentle optimism while remaining visually striking and memorable in an urban environment. Task: Design a high-impact, emotionally resonant billboard suitable for display on a building wall in a city. Requirements: Incorporate the provided logo in a clear, balanced way. Use colors, typography, and imagery consistent with the brand identity — soft, bright, and comforting. Visual storytelling should capture the theme of rediscovery, friendship, and healing. Maintain simplicity and readability from a distance. Prepare the billboard concept with realistic building integration — showing how it appears on a city façade. Use the attached visual references as style and mood direction. Output: A realistic mockup or concept render of the billboard placed on a building, demonstrating scale, atmosphere, and emotional impact.
написано с помощью Chat GPT и сгенерировано в Gemini
мерч
футболка
prompt: Design a branded T-shirt for the project «бросила хозяйка» (in Russian), using the attached logo and visual identity as inspiration. Concept: The T-shirt should reflect the brand’s message — a hopeful, kind, and heartwarming space where forgotten toy rabbits find new purpose and friendship. The design should feel emotional yet minimalist, expressing care, renewal, and gentle joy. Requirements: Include the brand logo «бросила хозяйка» in a clean, elegant way (Russian text). Use soft, comforting colors (pastel or neutral palette). Keep the style minimalist, modern, and wearable — suitable for everyday use. You may include a subtle graphic element inspired by the brand (e.g., a small toy rabbit silhouette, heart, or symbol of warmth and connection). Present both front and back design options if possible. White or light background preferred, emphasizing calm and optimism. Maintain consistency with the brand’s overall tone — warmth, empathy, and renewal. Output: Realistic T-shirt mockups or design concepts showing logo placement, color scheme, and overall style.
написано с помощью Chat GPT и сгенерировано в Gemini
бутылка воды
prompt: Design a branded water bottle for the project «бросила хозяйка», using the attached logo and visual identity as inspiration. Concept: The design should capture the essence of the brand — warmth, renewal, care, and gentle hope. The bottle symbolizes emotional refreshment and new beginnings, connecting with the brand’s idea of healing and rediscovery. Requirements: Incorporate the logo «бросила хозяйка» (in Russian) harmoniously into the label design. The overall style should be minimalist, modern, and clean, with soft pastel or neutral tones. Avoid overly commercial looks — the bottle should feel kind, natural, and uplifting. Consider subtle visual metaphors such as ripple effects, sunlight, or gentle waves, symbolizing renewal and calm. Use eco-friendly aesthetics — matte finish, soft curves, or frosted glass appearance. Present label design + full bottle mockup (front and side views if possible). Maintain consistency with the brand’s emotional tone: empathy, softness, and hope. Output: High-quality mockups or realistic renders of the branded water bottle, showing logo placement, label details, and color palette.
написано с помощью Chat GPT и сгенерировано в Gemini
используемые ресурсы
What The Font — определение шрифта
Adobe Color — определение цветовой палитры
ChatGPT — создание промптов
Photoshop — коррекция галлюцинаций после генерации изображений
Gemini, Perplexity — генерация изображений.
