
«ШАПКУ НАДЕНЬ» — это бренд современной одежды, адаптирующейся под погодные условия. Он создан для тех, кому важно всегда надевать удобную одежду, самовыражаться и быть готовым к любой погоде.
Оригинальные продукты бренда «шапку надень»
Сгенерированный зимний купальник от бренда «шапку надень»
Промпт: Full-body view of a woman skiing through a beautiful winter mountain resort. She is wearing a surreal red outfit that merges a warm knitted sweater and a swimsuit — glossy, sculptural, and 3D-textured, inspired by futuristic fashion and digital design. The clothing looks adaptive to weather, combining warmth and flexibility, with shiny red details similar to inflated letters or balloon-like textures. The atmosphere mixes heat and cold — sunlight glows warmly on the snow, creating a cinematic contrast between winter and summer vibes. The image represents the concept of «ШАПКУ НАДЕНЬ» — a modern adaptive fashion brand for all weather, playful yet stylish. Ultra-realistic, editorial lighting, full-body composition, clear details of the outfit, no cropping. Инструмент: Leonardo AI
Пространства
Торговая площадка
Промпт: A spacious two-story fashion showroom in bright sunlight, with floor-to-ceiling windows and soft natural reflections. The entire interior — hangers, seating, display stands — is designed in the signature 3D style of the brand «ШАПКУ НАДЕНЬ»: glossy, voluminous, playful forms reminiscent of inflated shapes and knitted textures in red and blue tones. Sleek futuristic materials, high-gloss plastic and soft fabric elements blend warmth and modern minimalism. On the hangers, adaptive red «winter swimsuits» are displayed — sculptural hybrid garments combining knitwear and glossy latex textures. The atmosphere is fresh, creative, and vibrant, with perfect daylight and stylish shadows. Ultra-realistic, cinematic lighting, architectural photography, wide-angle view. Инструмент: Leonardo AI
Ателье-лаборатория
Промпт: A spacious two-story high-tech fashion production studio in the style of the brand «ШАПКУ НАДЕНЬ». The first floor is an open-space filled with sewing machines, creative tables, and mannequins dressed in the brand’s signature 3D pieces — glossy puffer jackets and sculptural red winter swimsuits with futuristic textures. In the center, a large, unusual sculptural table displays a mannequin in a new adaptive swimsuit surrounded by design sketches, fabric rolls, and pattern blueprints. The walls and furniture subtly reflect the brand’s identity — red and soft blue accents, voluminous shapes, glossy surfaces, and a balance between playfulness and precision. On the second floor, visible through glass panels, is a textile innovation lab and fabric storage area with neatly arranged shelves of high-quality red and blue materials. The whole space is bathed in daylight from tall panoramic windows, with a sense of creativity, technology, and modern fashion production. Ultra-realistic, cinematic lighting, clean architectural composition. Инструмент: Leonardo AI
Промо-материалы
Сгенерированные рекламные баннеры, афиши и сайт бренда «ШАПКУ НАДЕНЬ»
Промпт 1: A creative winter advertising scene in the style of the brand «ШАПКУ НАДЕНЬ». A large 3D billboard stands on a snowy city street surrounded by modern buildings, festive lights, and softly falling snow. The billboard itself is part of the design: it wears a red knitted 3D hat matching the brand’s identity. On the billboard, a playful slogan reads: «Even the billboard wears a hat — so should you.» The design feels surreal and stylish — glossy red textures, soft knitted elements, blue icy reflections, and futuristic details. The whole composition blends warmth and cold, humor and elegance, with cinematic winter lighting and a cozy holiday atmosphere. Ultra-realistic, high-detail, architectural city environment, 3D aesthetic, perfect branding shot. Инструмент: Ideogram AI
Промпт 2: A realistic photo of a modern computer on a designer’s desk showing the homepage of a fashion website for the brand «ШАПКУ НАДЕНЬ». The website design is minimalist and stylish, using the brand’s signature white and red color palette with clean typography and 3D visual elements. On the screen, the catalog displays 3D summer puffer jackets inspired by glossy inflatable textures, similar to water-reflective fabric — soft blue shine and futuristic look. The interface looks sleek and modern, with big preview cards, smooth buttons, and perfect balance of empty space. The environment is bright, with natural light, showing a creative studio aesthetic. Ultra-realistic render, high detail, depth of field, product-centered composition. Инструмент: Ideogram AI
Промпт 3: Three modern city billboards in a snowy mountain environment, each designed in the signature white-and-red 3D aesthetic of the fashion brand «ШАПКУ НАДЕНЬ». The first billboard shows a winding red path leading through snowy peaks to the brand’s new store location, with the phrase «Opening of a new store!» in bold red letters. The second billboard features a large Christmas tree covered with shiny 3D red hats instead of ornaments, glowing slightly in the winter sun, surrounded by falling snow. The third billboard shows a stylish woman sitting on a sunny beach wearing the brand’s signature glossy 3D puffer jacket — a playful contrast of winter style in a summer setting, with sand and sea reflections. All posters are visually unified, using the brand’s minimal typography, 3D knitted textures, glossy red details, and a clean, futuristic atmosphere. Ultra-realistic rendering, cinematic light, high resolution. Инструмент: Leonardo AI
Название, Лого, Цвета

Название промпт: The text «ШАПКУ НАДЕНЬ» in bold, soft, inflated 3D red letters with a glossy plastic texture, realistic lighting and shadows, slightly rounded and puffy shapes, matching the style of physical inflated typography. White clean background, centered composition, high-resolution realistic render, no fabric or objects — only the text. Инструмент: DALL·E 3 внутри ChatGPT
Лого промпт: A modern 3D logo for the brand «ШАПКУ НАДЕНЬ», featuring a soft inflated red winter hat with a glossy knitted texture, stylized in a clean minimalistic way. The design should look realistic and sculptural, with smooth lighting and shadows emphasizing the volume. White background, central composition, high-resolution render, representing the concept of warmth and playful fashion identity. Инструмент: Ideogram AI
Для определения цвета использовала Adobe Color и фотография с 3 баннерами, так как она наиболее точно передаёт визуальную стилистику бренда
Типографика
Шрифт из оригинальной работы. Сайт: myfonts.com
Носители
Промпт: Create a high-end brand identity composition for the fashion brand «ШАПКУ НАДЕНЬ», featuring the brand’s signature 3D red glossy hat logo as the main symbol. The logo should appear applied on premium lifestyle objects — shopping bags, gift boxes, a card holder, sunglasses case, red cleaning cloth for glasses, pen, and packaging. No text or typography — only the 3D hat logo. The hat should look exactly like a realistic, glossy, soft, inflated 3D object, with smooth light reflections and rounded shapes. Use the brand color palette (BF0B2C, 73091D, 4F758C, 88B0BF, D90707) and a clean white or light-gray studio background. Elegant composition, luxury product photography lighting, minimalistic design emphasizing texture and material quality. Инструмент: Ideogram AI
Ссылки на использованные модели:
Leonardo Ai Ideogram Ai DALL·E 3 внутри ChatGPT
Идентификация цветов: Adobe Color Идентификация шрифта: Myfonts